Marketing
Objectives
** Use indirect speech to report what somebody has saidReading
In Vietnam, beer is a big
business. Some foreign investors are looking for the opportunity to invest in this
industry. Some have even tried to buy out the biggest local beer producer,
Sabeco. However, the Vietnamese government is considering ways to restrict the advertising
and marketing of beer.
The Ministry of Health has
proposed to ban roadside signs for beer, ads in films, on children shows, and
on social media. “Every year, the alcohol companies spend trillions of Dong on
advertising and marketing,” said Tran Thi Trang, deputy director of the Ministry
of Health’s legislation department. She also said that beer manufacturers would
not spend so much money if the ads did not drive people’s attention to their
products.
The government worries that as
the drinking culture increases, so will the country’s rates of alcohol-related
health problems and drunk driving. The World Health Organization said that
Vietnam had already had a large number of cases of hepatitis B, the main cause
of liver cancer.
“Beer and alcohol production
play an important role in the development of the economy and society,” said
Nguyen Van Viet, chairman of the Vietnam Beer, Alcohol, and Beverage
Association. Officials aim to balance the costs with the benefits of beer to
the economy, investment, and trade. If visitors come to Vietnam just because
their country controls alcohol use, and Vietnam does not, then Vietnam needs to
rewrite its policies because drinking is an international practice.
Beer is a big business, and
some Vietnamese are concerned new restrictions could affect the number of
visitors.
Adapted
from:
https://learningenglish.voanews.com/a/in-vietnam-beer-is-big-business-/4457023.html
